1. Identity and contact data of the operator

All personal data processing activities performed through the website (the „Website”) are performed by the company UrbanAlps s.r.o, with its registered office at Jáchymova 26/2, Prague, 110 00, Czech Republic, IČO 04868161, VAT no. CZ04868161, EORI no. CZ04868161, as the seller (the Operator”).

  1. What is a cookie?

A cookie is a small text file that is stored in your web browser that allows the Operator or a third party to recognize you. Cookies might be used for the following purposes: (1) to enable certain functions; (2) to provide analytics; (3) to store your preferences; and (4) to enable ad delivery and behavioral advertising.

Cookies can either be session cookies or persistent cookies. A session cookie expires automatically when you close your browser. A persistent cookie will remain until it expires or you delete your cookies. Expiration dates are set in the cookies themselves; some may expire after a few minutes while others may expire after multiple years. Cookies placed by the website you’re visiting are sometimes called “first party cookies,” while cookies placed by other companies are sometimes called “third party cookies.”

  1. What cookies are used when I use the Website?

When you use the Website or visit a Website page with a video, the Operator or a third party may place a number of cookies in your browser. Some of the cookies will only be used if you use certain features or select certain preferences, and some cookies will always be used.

Each cookie serves one of four different purposes:

  1. Analytics cookies

These cookies track information about how the Website is being used so that we can make improvements and report our performance. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. Analytics cookies may either be first party cookies or third party cookies.

{At the moment our analytics service is Google Analytics; users of the Website may consult Google’s own Analytics cookie and privacy policy, as may be updated from time to time. In order to provide analytic data, information regarding the identity and behavior of Website user may be passed on to Google.].

  1. Preference Cookies

These first party cookies store your Website preferences, such as login status, order basket, etc.

{At the moment the Website stores YouTube preference cookies. Certain user data may be transferred to Google, as per Google’s own YouTube cookie and privacy policy.].

  1. Ad targeting cookies

These third party cookies are placed by advertising platforms or networks in order to:

  1. deliver ads and track ad performance;

  1. enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” or “targeted” advertising).

[At the moment, the Website does not intentionally use any ad targeting cookies].

  1. How do third parties use cookies on the Website?

Third party companies like analytics companies and ad networks generally use cookies to collect user information on an anonymous basis. They may use that information to build a profile of your activities on the Website and other websites that you’ve visited.

  1. What are my cookie options?

If you don’t like the idea of cookies or certain types of cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your browser. We do our best to keep the Website running without cookies. Please note, however, that if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, you may not login and some of our pages might not display properly.

You can also turn off all cookies but the strictly necessary cookies here [GDPR cookie plugin link]

  1. Do you use any other user tracking technologies?

We use additional technologies to help track user activities and preferences. For example, we use web beacons (also known as clear gifs, pixel tags or web bugs). Web beacons are tiny graphics (about the size of period) with a unique identifier that are embedded invisibly on web pages or emails. They are used to track user activities and communicate with cookies. You cannot opt out of web beacons used in webpages, but you can limit their use by opting out of the cookies they interact with. You can opt out of web beacons used in emails by setting your email client to render emails in text mode only. Finally, we use local storage to facilitate certain functions, but we do not retain the data captured via local storage.

  1. Where can I find more information about cookies?

You may learn more about cookies and how to opt out of them by visiting the following third party websites: Browser Guide

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